In a global supply chain that is constantly evolving, access to real-time data has become a critical factor in managing logistics efficiently. From port congestion to unexpected rerouting, businesses need visibility to anticipate disruptions and respond effectively. Suntory, a global leader in the beverage industry, has experienced firsthand how real-time shipment tracking can improve decision-making and supply chain resilience.
By using Stolt Tank Containers’ (STC) advanced track and trace technology, powered by project44, Suntory has been able to monitor its shipments more precisely and respond proactively to logistical challenges.
Why Real-Time Visibility Matters
For Suntory’s Director NA Logistics Global S&OP & Fulfillment, Hans Moorlag, the importance of accurate shipment tracking became even clearer during recent global supply chain disruptions. The COVID-19 pandemic exposed critical vulnerabilities, from delays at major ports to a lack of reliable data on container locations. The ability to track shipments in real-time has since become essential for ensuring supply chain stability.
Through Stolt’s tracking solution, Suntory can access live updates on container locations, predictive estimated times of arrival (ETAs), and early warnings about potential issues such as port congestion or route deviations. These insights allow their logistics team to make informed decisions faster, ensuring minimal disruption to operations.
Lessons from Real-World Challenges
Recent global events have highlighted the importance of real-time supply chain visibility. During the U.S. port strike, Suntory relied on p44 tracking capabilities to understand the exact status of its shipments—whether at the railhead, in transit, or awaiting departure. This immediate access to data enabled the company to prioritise deliveries and manage its supply chain more efficiently.
Similarly, when an unexpected rerouting caused containers meant for Australia to be diverted to New Zealand, real-time visibility allowed Suntory to act quickly and minimise delays. In both cases, having timely, reliable data was key to maintaining smooth logistics operations.
The Future of Supply Chain Visibility
The increasing complexity of global trade means that logistics teams must continually adapt to new challenges. Suntory’s experience underscores how greater visibility supports better planning, faster responses to disruptions, and overall supply chain efficiency. As technology evolves, companies are recognizing the value of integrating digital solutions that provide actionable insights and enhance operational control.
For Suntory, leveraging real-time tracking has been a step toward more resilient and data-driven supply chain management. Their journey reflects a broader industry shift—one that prioritises transparency, agility, and efficiency in an increasingly unpredictable world.
“Having real-time visibility into our shipments has significantly improved our ability to manage logistics efficiently. Access to accurate, predictive data means we can anticipate disruptions, respond faster, and keep our supply chain running smoothly—even during major global challenges.”
— Hans Moorlag, Director NA Logistics Global S&OP & Fulfillment
